Hi, I’m Nicole Kersh.

Award-winning entrepreneur and ecommerce consultant.
Ecommerce strategy consultant and creator of 
the “Start, Build, Scale” ecommerce course.

Back in 2004, I revolutionized the wholesale industry and built Australia’s first trade-based e commerce store.13 years later, 4Cabling had become one of the country’s biggest and fastest growing e-commerce businesses. Over a period of 13 years, I organically grew a database of almost 100,000 users and built up annual online revenues in excess of $10 million.

Having recently sold 4Cabling to private equity investors, I’m now un-cabled and offering you all the benefits of my experience so you can grow your own online business.


1:1 Ecommerce and Digital Strategy Coaching

When it comes to building a successful online business, strategy is everything.By sharing what I’ve learnt, I’ll give you real, actionable strategies to get your website working and build a successful online business. With a strong understanding of the ins and outs of customer acquisition, conversion and retention, I can get to the heart of your online operation with strategic dexterity to creatively identify and plan your ecommerce goals.

These 90-minute deep-dive strategy sessions are the perfect forum for an outside and expert opinion. We’ll talk through where you’re at, where you’ve been and what your next steps are. If you’re in a sales slump or have hit a wall, 1:1 ecommerce commerce consulting can realign your big-picture and sharpen your strategy.


Start Build Scale Online Ecommerce Course

Start Build Scale is an online ecommerce course for beginners who have just started their online store or are about to launch. This course is highly practical and will guide you through the process and strategy of starting, building and scaling an ecommerce or digital business. Overthe course of 7 modules, I’ll share with you the steps I took to grow my $10million ecommerce business. Through videos, worksheets and Q&A, I’ll walk you through what it takes to start, how to get that first customer, the fundamentals of building an online brand and how to hack your growth on a zero $ budget.

By condensing and sharing 15 years of practical ecommerce and business experience, this ecommerce course provides you with the skills, tips and tools that you need to start, build, and grow your ecommerce business.