I specialise in ecommerce, conversion optimisation and digital strategy.

I revolutionised an industry by creating Australia’s first trade-based ecommerce store. Now I’m here to help you grow your own online business. Through ecommerce consulting, I’ll help you set crystal clear goals, establish your identity and create a path to success with a clear and actionable strategy for improving your website’s performance.

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About Me

At the age of 17, I built Australia’s first trade-based ecommerce store. Ten years later, 4Cabling had revolutionised the industry and become one of the country’s biggest and fastest growing ecommerce businesses.

I built a database of almost 100,000 users and grew online revenue to more than $10 million.

So how did I do it? A lot of hard work, trial and error, and a decade’s worth of persistence. I taught myself everything I needed to know to run a successful business, trialling many different approaches to find the best ways to make a website thrive.

Having recently sold 4Cabling to private equity investors, I’m now un-cabled and offering you all the benefits of my experience so you can grow your own online business.

Awards I’ve Won

How can an ecommerce consultant help?

When it comes to a successful online business, strategy is at the heart of success.

By sharing what I’ve learnt, I’ll give you real, actionable strategies to improve your website and build a successful online business.
With a strong understanding of the ins and outs of conversions and retentions, I can get to the heart of your online operation with strategic dexterity to creatively identify and plan your ecommerce goals.

Lets Talk About Your Project

I use my expertise to add value, discover your niche and find cost effective ways to drive traffic and increase conversions.

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How I work

It’s time to get rid of the jargon and cut through with strategy. I’ll develop a real, actionable plan for your business with an ecommerce audit.
I’ll dig deep into the ins and outs of your website to create a comprehensive report addressing the overall cohesion of your site and pinpointing areas for improvement.
The report will cover the key areas for creating and growing a thriving online business.

What ecommerce consulting covers

Ecommerce consulting will help you clarify your goals and highlight opportunities to improve all aspects of your ecommerce operation. My ecommerce audits are effective because they look into the how and why, and focus on important issues such as driving users to the site, growing your database, encouraging repeat engagement and making your ecommerce website sustainable and profitable.

What’s included?
An analysis and actionable plan for:

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Conversion Optimization

Conversion Optimization

We’ll discover smart strategies to convert your visitors into customers.

Email Marketing and Segmentation strategies

Email Marketing and Segmentation strategies

We’ll discover cost-effective strategies to engage your customers via email.

Information Architecture and Category Mapping

Information Architecture and Category Mapping

We’ll make sense of how users users flow through your website.

Customer acquisition and retention

Customer acquisition and retention

We’ll look at strategies to grow your customer base and nurture it.

Cart Abandonment

Cart Abandonment

We’ll look at strategies to reduce cart abandonment and increase conversions.

Merchandising

Merchandising

We’ll discover the art and science of displaying your products with the goal of increasing sales.

How ecommerce consulting works

It’s time to make your website work for you.

The Opportunity

The Opportunity

We’ll start by chatting about your website so I can identify your focus areas and personalise your audit to provide recommendations that suit your individual circumstances.

The Discovery

The Discovery

I’ll spend around two weeks digging deep into your site to create a comprehensive audit covering the key areas of ecommerce, user experience, customer acquisition and customer retention.

The Delivery

The Delivery

Once you have my in-depth report in your hands, I’ll give you a follow-up call to run you through my findings and workshop the actionable items with you. From here, you’ll be on the right path to confidently implementing your ecommerce vision and growing your business.

Client Feedback

Nicole has played a pivotal role in developing the complete Ecommerce & Digital strategy at 4Cabling. Her ability to think ahead of time and knowing what the market wants has seen the company grow 20% year on year since inception. She is an absolute asset and backbone of our business.
Chitrang Trivedi
Chitrang Trivedi
Sales Director at 4Cabling
Nicole is a creative, forward thinking and innovative eCommerce specialist. Her skills in identifying and servicing new and existing markets are unsurpassed and her dedication to proving superior digital user experience sets her apart.
Jared Brown
Jared Brown
Head of eCommerce & Digital at Australian Fashion Labels

My Clients

I can work with you on a project basis to help you set your ecommerce strategy and get you unstuck and thriving online.

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