Representing a generation of change in a masculine and manufacturing industry is not an ideal circumstance for a 21 year old girl. Nicole can tell her story of being a young, gay women, pretending to be an old married man and learning that authenticity is a true leader.
2 Building a Digital Brand
Cables hardly make for riveting content. A decade of making cables sexy taught Nicole a lot about cutting through with honest and genuine content. As much as cables are a connector, content is an even better connector of people to information. We live in an online, hyper-connected world where more people have mobile phones than toilets. Content is an opportunity, not a space filler.
A solid digital strategy is crucial to a businesses success. With close to 3 billion people using the Internet on a daily basis, the need to differentiate your online service offering has never been stronger. The Internet is a loud land, so yelling clumsily into the void is not going to get you heard. Nicole can share her experience of how a solid digital strategy can cut through the noise.
3 From Startup to Exit
‘Cables are my passion’? – said no one. Ever. Nicole went into 4Cabling with an open mind and very realistic expectations of what could be achieved. Within the first few years she had accomplished everything she’d set out to do. The company experienced incredible and continual growth that it reached a natural make or break point, which taught Nicole two major lessons:
- Passion is everything.
- Knowing when to draw the line and realising your limitations.