Website Audits dig into the nitty gritty of your site, looking at opportunities within user/customer experience, content and eCommerce.
An audit addresses the overall cohesion of your site and pinpoints places for improvement.
It’s easy to loose gravity and drift away from your objective. Auditing is an effective way to realign focus and provide a clear, actionable path back to the point.
User Experience Audits Make it ‘one size fits all.’
User experience delves into the who, what, where, when and why of your site. We travel through your www–dots to analyse how your audience participates in your online story. It addresses your interface’s ability, nuance and consistency in connecting and understanding users and how this aligns to your business objectives.
Our UX audits take a beady eye to:
- Defining your audience
- Clarifying your wants and needs
- Outlining customer journeys
- Ways to improve conversion rates
- Information architecture
- Flow of information
- Navigation and sales funnels
A UX audit concentrates on the way your website is perceived. We’ll help you orchestrate a positive experience and encourage customer loyalty. We generate a detailed in a 20-35 page document that identifies outcomes and some creative ways to refine your service offering. Learning to look at your offering from the other side is a vital factor in refining your usability.
Content Audits Tell your story, avoid customer snoorey.
Often you’re too close to the content to really make it sing. Not everyone’s a writer and it’s easy to assume that ‘if you build it, they will come.’ The story can be lost in detail, staleness, wordiness or long-windedness. In short, does your point make it off the screen?
Content audits zoom in on:
- Consistency and quality and relevance of tone
- Duplicate content
- Opportunities to generate content
- Ways to improve your SEO via content
- Content architecture
Our content audits digest the clarity and relevancy of your copy. Is your content optimised to drive the right kind of traffic? Is your copy spurring the reader to act? Think of it as a content stock take covering all types of content including copy, images, call to action, videos and descriptions. Together with analysing your Google Analytics, our audit details ways to improve and increase conversions in a 20-35 page document.
Ecommerce Audits: If you try then they’ll buy.
I've built, managed and run ecommerce websites. We didn't find our suggestions in textbooks, we learnt them through experience, grasping the ins and outs of conversions and retention. We steer you to better use opportunities in the ecommerce space, get your store performing to potential and championing business growth and order flooding.
An ecommerce audit covers:
- Sales funnel
- Conversion optimisation
- Customer acquisition and retention
- Email marketing and segmentation strategies
- Cart abandonment
- UI, UX an CX aspects to ecommerce
- SEO for ecommerce
- Information Architecture and Category Mapping
An ecommerce audit examines the heart and soul of your online operation bringing to the surface clear goals and opportunities. When building a site, it’s easy get stuck on the ‘what’ and affect a tunnel vision approach. Our ecommerce audits are effective because they ask both the ‘why’ and ‘how’ questions:
- How will you drive users to the site?
- How can you encourage repeat engagement?
- How can you grow your database?
A successful website is only as good as its grand design.